Posted in Blog Share, Uncategorized

A copy, A Day! Solomon Tsitsuashvili Inspires Us This Morning

Copywriter of life! I need this type of inspiration o jare, this brilliant guy challenged himself to write an ad everyday for 365 days for different random brands based on their history and presence. Come rain, come shine, come drunk, come sober, no excuses yo! He has 127 more days to go!! Almost there, Godspeed Solomon.  Let’s enjoy some of his works below!

Very well done Solomon!

Clear

 

Snickers

 

Abc News

 

Air Canada - When Donald Trump Was Elected A President.

 

Toyota Prius

 

Heineken

 

Doritos

 

 

Facebook

Posted in TABviews, Uncategorized

Go Large Or Go Home! GT Bank Shows us How!

I talked about this 737 phenomenon sometime last year and my feelings are still pretty much the same towards this service. Now they have come out with a full music video for the campaign. Extremely catchy jingle, beautiful models, most especially the greyed-out woman, (who is goals by the way) , the burst of colors was so refreshing, the costumes etc.

It is easy to get lost in the visuals and jingle because it is really catchy, but it is important to note how they coined in the benefits and use of the 737 service in the jingle. I am a witness to 737, it is really that simple to use.

Direction-100%

Acting/Actors– 100%

Cinematography– 95%

Story-line– Simple and straight to the point

Ad-Message– Very clearly spelt out, or should I say ‘sung-out’

Humor– Definitely present. The bit where the guy was rapping, and then the guy in orange asked him what he meant! LMAO was really funny. Did you notice any other funny bits?

TAB Ad Rating: 9/10

737 has been tested and tried, and will still be in use for a long long time to come!

Enjoy the ad below:

Posted in TABviews, Uncategorized

Hmmm… Rich Uncle? Issokay!

Okay, I have read and re-read this write-up/tagline and I have the same reaction each time. Please see press release below, afterwards, kindly proceed to my two cents on this ad. Noteworthy: I have never used any other color but black to write before now, so…

Press Release

Imagine this.

You wake up on a Monday morning, dressed for work and the car won’t start. You somehow make it to the office. You check your email and they’re mostly bills. School fees, electricity, water etc. Where do you even start from? One couldn’t have wished for a worse start to the week.

So you try to get these bills fixed but it’s mid month, salary is still weeks away and they need to be sorted right away. They just can’t wait. But you know what’s worse? You don’t have a rich Uncle that lives in Banana Island who can solve your issues with just a phone call. So who do you really turn to?

Well, what if you didn’t need one. What if we told you those needs could be sorted like, right now ?

Introducing, Sterling Visa Credit Card – A Naira denominated card that’s here to solve those unprecedented needs, tailored just for you. All you really need is your salary account domiciled with Sterling Bank or open a fixed deposit account with Sterling Bank and you’re good to go. Like magic!

Sterling Visa credit card

 

My Two Cents

‘You wake up on a Monday morning, dressed for work and the car won’t start. You somehow make it to the office. You check your email and they’re mostly bills. School fees, electricity, water etc. Where do you even start from? One couldn’t have wished for a worse start to the week’.- Who exactly is waking up here please? A student? A working-class individual or? Okay let’s say its a student, is he/she doing a part-time job? That would explain the school fees, and other bills right? If it is a working class individual (PS: I hate that I am saying ‘working class’ individual’) but yea, could it be the children’s school fees? 

So you try to get these bills fixed but it’s mid month, salary is still weeks away and they need to be sorted right away. They just can’t wait. But you know what’s worse? You don’t have a rich Uncle that lives in Banana Island who can solve your issues with just a phone call. So who do you really turn to’?-  Let’s say its a working class individual they were referring to above, why would this person have an uncle in ‘Banana Island’ that will supposedly help with the bills? 

AND WHY AN UNCLE IN BANANA ISLAND BIKO? Can anyone explain this to me? Except this was based off some market research,(though that market research is quite suspect!), I am failing to fathom otherwise.

‘Introducing, Sterling Visa Credit Card – A Naira denominated card that’s here to solve those unprecedented needs, tailored just for you. All you really need is your salary account domiciled with Sterling Bank or open a fixed deposit account with Sterling Bank and you’re good to go. Like magic’!-  I don’t know about trying this service out sha. The ad put me off, unfortunately. 

You too can have a Rich Uncle, with Sterling Bank. Open a new salary account or business account with Sterling Bank and you don’t have to wait until payday to meet your pressing needs’- EPIC FINALE is all I can say!

 

If anyone uses it, come and drop comments on here please. Notwithstanding, I give them a C for generating talkability.  Definitely will generate a lot of conversation!

TAB Rating- 5/10

Source:Bella Naija 

Posted in Uncategorized

Blog Share: Six stereotypes of women in Advertising

According to Karin Kihlberg, museum manager at The Museum of Brands, there are six stereotypes of women in advertising. She believes that the representation of women in advertising has shifted considerably: “At a time when gender balance is the subject of many a debate in the media, in business and more recently in government, we feel it’s important to look at the evolution of the female role model in advertising and how this feeds into our day to day lives”. See list below:

 

  • Domestic obsessive– Unnaturally energized by issues to do with home, often cleaning. Used to be referred to in the industry often as 2 Cs in a K
  • Selfless Nurturer– Self-sacrificing, maternal, subsumes own needs for those of others
  • Sex Object– The ultimate in one-dimensional desirability
  • Unattainable goddess– Physically perfect object of desirability but for women rather than men. Aspirational, unattainable and ideal
  • The Fraught Juggler-Busy working mum with too much to do. Frustrated and not happy
  • The Bit Part- Supporting or background character for the male protagonist(s). There to provide visual variety

Did we miss anything out? Or is this a fair enough representation of women? Please let us know below.

 

Source: Campaignlive.co.uk 

Posted in Uncategorized

Oh Airtel! How I Love Thee!

Guyssssssssss, this new set of Airtel Ads are the business!!! Whaaaaaa!

Direction-100%

Acting/Actors- 100%

Cinematography- 100%

Story-line- Did anyone scream, ‘I can totally relate!!!’

Ad-Message- Not lost at all!

Humor- Super funny, the security equipment scanner, ‘are you kill and die’ and the MOU bits got to me man!

These ads are just teasers o, can’t wait to see the reveal ads! Well done guys, keep the ads coming!

Enjoy below

 

 

Posted in Blog Share, Uncategorized

Evolving Consumer Culture within the Nigerian Market: Mobolaji Caxton -Martins

One of the reasons brand management is a really exciting and dynamic profession is because of the peculiarities associated with the consumer in different cultures. In May 13, 1931, Neil H. McElroy drafted the famous 800 word memo which has come to define modern day brand management. In the memo, McElroy argued that companies should assign a separate marketing team to each individual product brand, as if it were a separate business. This is despite a “house of brands” or “endorsed” brand architecture. The Brand Man memo stated a few things which hinge on succeeding through an understanding of consumer culture;

o  Where Brand Development is heavy and where it is progressing, examine carefully the combination of efforts that seem to be clicking and try to apply it to other territories that are comparable.

o  Study the past promotional and advertising history of the brand, study the territory personally at first hand – both dealers and consumers in order to find out the trouble.

o  After uncovering the weakness, develop a plan that can be applied to this local sore spot. It is necessary, of course, not simply to work out the plan but also to be sure that the amount of money proposed can be expected to produce results at a reasonable cost per case.

While brand marketing has evolved quite a lot over the years, the origin still emphasizes how fundamental “consumer culture” is to successful planning. This brings me to one of my earliest definitions of a brand which says that “a brand is a strategic cultural idea“. Another popular marketing quote says that “culture eats strategy for breakfast”. I personally don’t see any brand being successful without a thorough understanding of its consumers and this just begs the question; who exactly is the consumer?

A lot of marketing professionals are probably conversant with the socio-economic classification of A, B, C1, C2, D and E. While this might have been a great learning template to understand the consumer, I believe there should be a more innovative way for insight analysis in these recent times. While business owners are adopting new technology to improve their products and services, we as admen should be developing new tools to understand the consumer. Below is a sample consumer profile;

Vivian is a senior procurement officer in a foreign exploration and petroleum company doing business in Nigeria. She is 39years old and from one of the Niger-Delta states. She is one of two daughters of her parents and her elder sister is married to a politician back in the region. Vivian owns a serviced apartment in 1004 and stays with her bestie Michelle who is an interior decorator with clients in Lagos, Abuja and Port-harcourt. Vivian is unmarried but very much in love with Michelle in a way that society does not approve. She attends one of the famous local churches where the men perm their hair as she has been told that this will be a great place to find a husband. Her friend Michelle is more globally inclined as she was born in Dundee so she really doesn’t care and lives her life the way she deems fit. Some of Vivian’s colleagues suspect that she is dodgy but feel like it’s none of their business. Vivian hardly cooks at home and believes in eating out and getting food delivered from her favorite spots using the upcoming apps. Her experience with the men in church shows that they are only out to get her money so she has given up on that and just wakes up every day to live her life. She hates driving so is frequent user of the popular rider company in Nigeria. She also attends the gym every weekend to keep shape and is a member of a running club. She goes to a members-only lounge sometimes when she’s bored of staying at home. She never misses her holidays which she mostly takes with Michelle and she’s always looking for new places to go each year. She has had a few advances from men at work but they are all married and she knows even if she agrees it would only be for fun.

Vivian’s profile has been cut short for the purpose of this article, however, the point being brought out here is that, understanding Vivian as a consumer isn’t something that can be done via desktop research. A lot of people might not even believe a consumer like Vivian exists. As Neil McElroy said, it is necessary to study the territory at first-hand; both dealers and consumers. The profile above highlights various aspects of Vivian’s life which are touch points for businesses and brands to engage with her. They include but are not limited to her residence, her sexual orientation, her career, her vacation interests, her healthy lifestyle, her preference for social hangouts, religious inclination, etc. All of these are pointers to how a brand could choose to engage Vivian and this has become more psychographic than demographic.

My thoughts are, the best way to understand the consumer brackets that exist today require a lot of innovation. I have found that Nollywood is constantly churning out stories and while some of these could be clearly unintelligent, they do have some societal truth in them. Ad men should adopt a more out of office approach to observe at first-hand the current trends and profile-types that exist. Templates would certainly do no good at this stage. I look forward to products being developed from intelligent insights and trend reports; some sort of research and development if I could say. It is necessary to understand that the consumer is changing every day and right now there are Nigerian consumer brackets that have totally been ignored because people believe they do not exist. Further to this, the strategies being used to address some consumer brackets are inefficient because the insights are only scratching the surface. In the end, this is about producing results at a reasonable cost.

Posted in Uncategorized

TAB AD LINGO

  1. Facings

Refers to the number of billboards used for an advertisement.

  1. Family brand

A brand name that is used for more than one product, i.e., a family of products.

  1. Fixed-sum-per-unit method

A method of determining an advertising budget, which is based directly on the number of units sold.

  1. Flat rate

A media rate that allows for no discounts.

  1. Flighting

A media schedule that involves more advertising at certain times and less advertising during other time periods.

  1. Four Ps

Stands for Product, Price, Place (i.e., distribution), and Promotion. This is also known as the Marketing Mix.

  1. Frequency

(1) Number of times an average person or home is exposed to a media vehicle (or group of vehicles), within a given time period.

(2) The position of a television or radio station’s broadcast signal within the electromagnetic spectrum.

  1. Fringe time

A time period directly preceding and directly following prime time, on television.

 

 

  1. Full position

An ad that is surrounded by reading matter in a newspaper, making it more likely consumers will read the ad. This is a highly desirable location for an ad.

  1. Full-service agency

An agency that handles all aspects of the advertising process, including planning, design, production, and placement. Today, full-service generally suggests that the agency also handles other aspects of marketing communication, such as public relations, sales promotion, and direct marketing.

Posted in TABviews, Uncategorized

5 mins Charge, 200 Mins Talk Time? How?

Apparently, with the Infinix phone you can charge it for just 5 minutes, talk to your friend for more than 2 hours, leave your date hanging and then walk out on him after spending all the date time on the phone? LOL. I kid I kid, but seriously has anyone tried this? Does it really work? I use a Samsung and a fast charger and even at that I feel like 5 mins might be a stretch but I’ll keep my doubts to myself. Enjoy the ad below:

 

TAB Rating: 6.5/10 

Posted in Uncategorized

Fav Ads from 2016 and Oh Hello 2017!!!

Happy New Year  people!!! Trust you all had a good break? May this year bring us good tidings, and may we achieve all that we have set out to achieve by the end of the year!

Find below a recap of our favorite ads from 2016, what are yours? Enjoy below!

  1. Life’s Precious Moments- Airtel 

2. Look Who’s hanging around Campus these Days- Glo

3. MTN Extra Value Bundle

4. MTN Pulse Ad

5. TGIF- Glo

6. Christmas TVC 2016- Konga

7. Gold Circle Flex

8. Life Without Data

9. Coca Cola, Taste the Feeling

10. MTN Caller tune Bundle

 

Did I miss anything?