Posted in TABviews

Haha, awwww! Together with Flavour Ad from Knorr Cubes is Too Cute!

I practically smiled all through this commercial. Amazing what cooking, food and Knorr can do to/for us. Such a happy-go-lucky ad, well done to the team behind it!

Direction-100%

Acting/Actors– 100%

Cinematography– 90%

Story-line– Simple and straight to the point

Ad-Message– Very clearly spelt out

Humor– Definitely present.

Enjoy the ad below!

 

Source: YouTube 

Posted in TABviews, Uncategorized

Go Large Or Go Home! GT Bank Shows us How!

I talked about this 737 phenomenon sometime last year and my feelings are still pretty much the same towards this service. Now they have come out with a full music video for the campaign. Extremely catchy jingle, beautiful models, most especially the greyed-out woman, (who is goals by the way) , the burst of colors was so refreshing, the costumes etc.

It is easy to get lost in the visuals and jingle because it is really catchy, but it is important to note how they coined in the benefits and use of the 737 service in the jingle. I am a witness to 737, it is really that simple to use.

Direction-100%

Acting/Actors– 100%

Cinematography– 95%

Story-line– Simple and straight to the point

Ad-Message– Very clearly spelt out, or should I say ‘sung-out’

Humor– Definitely present. The bit where the guy was rapping, and then the guy in orange asked him what he meant! LMAO was really funny. Did you notice any other funny bits?

TAB Ad Rating: 9/10

737 has been tested and tried, and will still be in use for a long long time to come!

Enjoy the ad below:

Posted in TABviews, Uncategorized

Hmmm… Rich Uncle? Issokay!

Okay, I have read and re-read this write-up/tagline and I have the same reaction each time. Please see press release below, afterwards, kindly proceed to my two cents on this ad. Noteworthy: I have never used any other color but black to write before now, so…

Press Release

Imagine this.

You wake up on a Monday morning, dressed for work and the car won’t start. You somehow make it to the office. You check your email and they’re mostly bills. School fees, electricity, water etc. Where do you even start from? One couldn’t have wished for a worse start to the week.

So you try to get these bills fixed but it’s mid month, salary is still weeks away and they need to be sorted right away. They just can’t wait. But you know what’s worse? You don’t have a rich Uncle that lives in Banana Island who can solve your issues with just a phone call. So who do you really turn to?

Well, what if you didn’t need one. What if we told you those needs could be sorted like, right now ?

Introducing, Sterling Visa Credit Card – A Naira denominated card that’s here to solve those unprecedented needs, tailored just for you. All you really need is your salary account domiciled with Sterling Bank or open a fixed deposit account with Sterling Bank and you’re good to go. Like magic!

Sterling Visa credit card

 

My Two Cents

‘You wake up on a Monday morning, dressed for work and the car won’t start. You somehow make it to the office. You check your email and they’re mostly bills. School fees, electricity, water etc. Where do you even start from? One couldn’t have wished for a worse start to the week’.- Who exactly is waking up here please? A student? A working-class individual or? Okay let’s say its a student, is he/she doing a part-time job? That would explain the school fees, and other bills right? If it is a working class individual (PS: I hate that I am saying ‘working class’ individual’) but yea, could it be the children’s school fees? 

So you try to get these bills fixed but it’s mid month, salary is still weeks away and they need to be sorted right away. They just can’t wait. But you know what’s worse? You don’t have a rich Uncle that lives in Banana Island who can solve your issues with just a phone call. So who do you really turn to’?-  Let’s say its a working class individual they were referring to above, why would this person have an uncle in ‘Banana Island’ that will supposedly help with the bills? 

AND WHY AN UNCLE IN BANANA ISLAND BIKO? Can anyone explain this to me? Except this was based off some market research,(though that market research is quite suspect!), I am failing to fathom otherwise.

‘Introducing, Sterling Visa Credit Card – A Naira denominated card that’s here to solve those unprecedented needs, tailored just for you. All you really need is your salary account domiciled with Sterling Bank or open a fixed deposit account with Sterling Bank and you’re good to go. Like magic’!-  I don’t know about trying this service out sha. The ad put me off, unfortunately. 

You too can have a Rich Uncle, with Sterling Bank. Open a new salary account or business account with Sterling Bank and you don’t have to wait until payday to meet your pressing needs’- EPIC FINALE is all I can say!

 

If anyone uses it, come and drop comments on here please. Notwithstanding, I give them a C for generating talkability.  Definitely will generate a lot of conversation!

TAB Rating- 5/10

Source:Bella Naija 

Posted in TABviews

High School Reunions/Reconnections, Powered By Glo

Glo has definitely upped their TVC game, their latest ads have been quite entertaining and less literal(if you know what I mean). I saw this ad the other day and I smiled and could relate with Tuface’ situation. Apart from one or two alarming moments when Juliet’s derriere was literally shoved in our faces, the ad was a generally good ad. Howeverrrrrrr, the ‘greenery’ they had Juliet and Tuface wearing was a slight over-kill though! Green earrings, green sash/belt, green pocket square on that blazer, green necklace, green bangle, green sandals, HABA! Surprised her hair didn’t have green strands! Lol, we already know its a GLO ad and we also know that the primary color is green(It doesn’t matter that you tried to use a different shade of green from the Glo green, we still saw what you did there). *sideeye* I don’t know why subtlety is a bit far-fetched for some brands(topic for another day) but yeah… enjoy further analysis below:

Humor /Emotional connect: I could definitely relate to Tuface and Juliet’s story, Tuface’ delivery from beginning to end was quite good to say the least.

Creativity:  I like how they linked the 1999 situation to the present situation through a gesture, picture frame and a Polaroid picture. It all came together and made absolute sense for us watching it.

Icon/Memorable Lead character: Tuface killed this one, he definitely gave us 100 and we appreciate it, thanks a lot. He nailed it for me when he thought a lady dancing in his direction was coming for him, the sigh of relief from him was too believable! Lol

Catchy Jingle No jingle, but background tune worked for the ad.

Memorable: Yes

Did you get the general gist of the ad, or were you lost?Yes, the ad was about re connection, which was brought to light by the two actors reuniting after a long time. ‘Some things are worth waiting for’, says the VO (voice-over) in the TVC. So, when you reconnect your old sim, you’d get 6k airtime… In other words, save/reconnect your old sim, it’ll be worth your while!

How often is your product/service reinforced throughout the Ad:  Ha! Our eyes were green with envy literally at all the really nice accessories the actors had on! I think we all can agree that we knew it was a Glo ad.

Simplicity/ClarityThere was no ambiguity/confusion in any of the scenes, everything started and led to a logical conclusion as simply as possible

Overall TAB Rating: 7/10

Brand: Glo Nigeria 

Tagline:  Reconnect your Old Glo Sim and get 6k airtime

Source: YouTube 

Enjoy below:

 

Posted in TABviews

This Ad Brought Out The Child In Me!!

Who else loves Ribena as much as I do? It’s funny because as a child, I didn’t really enjoy drinking Ribena! My love for Ribena came about a few years ago and has come to stay foreverrrrr! I kinda like how this isn’t just seen as a kid’s drink, and this is evident in the ad below. Kid finds Ribena that dropped from a woman’s shopping bag, contemplates giving it back to the woman and in the end does the right thing by giving it back to her and as he returns it, there is a burst of energy and the scene is transformed to a full blown party, including adults sticking their tongues out to show the purple in their tongues from the blackcurrant(I should do that next time I drink Ribena..hehe). All in all, it is a happy-go-lucky ad and we love it! Here’s our verdict below, tell us what you think!

Humor /Emotional connect: We could definitely relate to the kid, when we are torn between decisions etc.

Creativity: The ad delivers this, especially in the scene where the marketplace changes to a party scene

Icon/Memorable Lead character: That little boy will forever be etched in my memory(Lol, I kid I kid…no pun intended) but yeah he’s a cute kid with great talent and delivered his part exceptionally well.

Catchy Jingle Yes, but was very brief.

Memorable: Yes

Did you get the general gist of the ad, or were you lost?Yes, ‘the ‘Goodness made Fun’ theme resonated throughout the ad.

How often is your product/service reinforced throughout the AdWe definitely knew it was a Ribena ad, as the brand featured quite a few relevant times in the beginning, middle and end.

Simplicity/ClarityThere was no ambiguity/confusion in any of the scenes, everything started and led to a logical conclusion as simply as possible.

Overall TAB Rating: 8/10

Brand: Ribena 

Tagline: Goodness Made Fun 

Source: YouTube 

Enjoy below:

Posted in TABviews

New Lucozade Ad, distracting accents et al…

 

So, to add some structure to my TVC ratings, I’ve come up with some parameters which I think are quite fair to help rate these ads. Let me know what you guys think, please note that all reviews are purely subjective and based on my opinions. Enjoy below:

Humor /Emotional connect– This ad had a bit of humor, as is evidently seen when the guy is frustrated that brands keep telling him what to do. ‘be smarter’, ‘be cooler’, ‘get smarter’ . His delivery was somewhat funny and almost relatable.

 

Creativity It definitely showed promises of a well-thought out ad with the magazine flashes, street shots, etc that all told one story and connected at the end.

 

Icon/Memorable Lead character: The lead character, who looks a lot like Trevor Nelson was quite memorable, but I don’t entirely know if its in a good way.  I think the ad was supposed to be for the Nigerian audience, and clearly the lead actor isn’t Nigerian, so there was a bit of struggle between him trying to sound as Nigerian as possible without losing himself too much. Why didn’t they use a Nigerian actor though? Good delivery though.

 

Catchy Jingle: N/A

 

Memorable: On a scale of 1-10, I would rate memorability, a 6.5/10 because there was no jingle to help with recollection etc.

 

Did you get the general gist of the ad, or were you lost?Yes, all we want as consumers is for brands to appreciate that doing things our way is good too. Instead of  bossing us around, telling us what to do.  So to encourage us, Lucozade is giving us the ‘energy to do us’ . Yes, the message was clear, get the energy to do you with Lucozade!

 

How often is your product/service reinforced throughout the AdThe brand featured quite a few relevant times in the ad, beginning, middle and end.

 

Simplicity/ClarityThere was no ambiguity/confusion in any of the scenes, everything started and led to a logical conclusion as simply as possible.

 

Overall TAB Rating: 7/10

Brand: Lucozade

Tagline: The energy to do you

Source: YouTube 

 

Did I miss anything out? Please let me know in the comments section below

 

Posted in TABviews

Issa ‘Natural Fairness’- Nivea’s New Ad

Let’s face it, this ‘lightening cream’ market has caught on and is here to stay! Some may not market their products as obvious ‘whitening’ agents but you’d more often than not see things like, ‘natural fairness’, ‘real complexion’ ‘lighter shade’ etc, did I miss anything out? This ad is no different and alleges that this particular product restores your natural fairness… ehen? Issokay!

Ad opens with the lead character, Omowumi complaining that she had been looking for the right product to restore her natural fairness, Alas! here comes Nivea with its ‘Natural Fairness’ lotion and we see her skin go shades lighter as a result of this lotion… Now, she feels more comfortable because her skin’s natural fairness has been restored. This of course is made obvious by her choice of clothing and a totally random person commenting on how youthful she looks..Lol.

Let me do my work and leave personal care matters to the experts!. As far as the ad is concerned, good cinematography, beautiful actress, adorable child, visible product placement and ingredients. All in all, decent effort. Well done to the team!

 

TAB Ad Rating: 6.5/10

 

Posted in TABviews

Brief Q&A on The African Cristal Awards with Taiwo of 7even Interactive

It’s officially awards season, and we caught up with Taiwo briefly on the past African Cristal awards that took place in Marrakech a few weeks ago. Enjoy below:

 

What does the African Cristal awards mean to you in your own words?

The African Cristal is an avenue to showcase creative work, talent and also measure our creative output with our counterparts from other parts of Africa.

It is an event designed to promote creativity and innovation in the media and advertising industry in Africa.

When did the actual event occur?

It held between 10th -12th May 2017, in Marrakech, Morocco.

Did your agency win anything?

No, we didn’t win anything this time around.

How many countries are involved in this competition?

Entries were received Pan Africa, and even on a regional basis.

Any high or low moments of your trip?

High moment:- Seeing Nigerian Agencies mount the podium to receive awards. Thing of joy to see some of our local works get rewarded.

Low moment:- The wait time at the airport.

How does one get ready for the next awards season?

Keep pushing the creative frontiers by developing innovative and cutting edge creative materials.