Posted in TABviews, Uncategorized

Hmmm… Rich Uncle? Issokay!

Okay, I have read and re-read this write-up/tagline and I have the same reaction each time. Please see press release below, afterwards, kindly proceed to my two cents on this ad. Noteworthy: I have never used any other color but black to write before now, so…

Press Release

Imagine this.

You wake up on a Monday morning, dressed for work and the car won’t start. You somehow make it to the office. You check your email and they’re mostly bills. School fees, electricity, water etc. Where do you even start from? One couldn’t have wished for a worse start to the week.

So you try to get these bills fixed but it’s mid month, salary is still weeks away and they need to be sorted right away. They just can’t wait. But you know what’s worse? You don’t have a rich Uncle that lives in Banana Island who can solve your issues with just a phone call. So who do you really turn to?

Well, what if you didn’t need one. What if we told you those needs could be sorted like, right now ?

Introducing, Sterling Visa Credit Card – A Naira denominated card that’s here to solve those unprecedented needs, tailored just for you. All you really need is your salary account domiciled with Sterling Bank or open a fixed deposit account with Sterling Bank and you’re good to go. Like magic!

Sterling Visa credit card

 

My Two Cents

‘You wake up on a Monday morning, dressed for work and the car won’t start. You somehow make it to the office. You check your email and they’re mostly bills. School fees, electricity, water etc. Where do you even start from? One couldn’t have wished for a worse start to the week’.- Who exactly is waking up here please? A student? A working-class individual or? Okay let’s say its a student, is he/she doing a part-time job? That would explain the school fees, and other bills right? If it is a working class individual (PS: I hate that I am saying ‘working class’ individual’) but yea, could it be the children’s school fees? 

So you try to get these bills fixed but it’s mid month, salary is still weeks away and they need to be sorted right away. They just can’t wait. But you know what’s worse? You don’t have a rich Uncle that lives in Banana Island who can solve your issues with just a phone call. So who do you really turn to’?-  Let’s say its a working class individual they were referring to above, why would this person have an uncle in ‘Banana Island’ that will supposedly help with the bills? 

AND WHY AN UNCLE IN BANANA ISLAND BIKO? Can anyone explain this to me? Except this was based off some market research,(though that market research is quite suspect!), I am failing to fathom otherwise.

‘Introducing, Sterling Visa Credit Card – A Naira denominated card that’s here to solve those unprecedented needs, tailored just for you. All you really need is your salary account domiciled with Sterling Bank or open a fixed deposit account with Sterling Bank and you’re good to go. Like magic’!-  I don’t know about trying this service out sha. The ad put me off, unfortunately. 

You too can have a Rich Uncle, with Sterling Bank. Open a new salary account or business account with Sterling Bank and you don’t have to wait until payday to meet your pressing needs’- EPIC FINALE is all I can say!

 

If anyone uses it, come and drop comments on here please. Notwithstanding, I give them a C for generating talkability.  Definitely will generate a lot of conversation!

TAB Rating- 5/10

Source:Bella Naija 

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Author:

Ad girl looking for exciting and innovative ways to grow the advertising industry in Nigeria

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