Glo has definitely upped their TVC game, their latest ads have been quite entertaining and less literal(if you know what I mean). I saw this ad the other day and I smiled and could relate with Tuface’ situation. Apart from one or two alarming moments when Juliet’s derriere was literally shoved in our faces, the ad was a generally good ad. Howeverrrrrrr, the ‘greenery’ they had Juliet and Tuface wearing was a slight over-kill though! Green earrings, green sash/belt, green pocket square on that blazer, green necklace, green bangle, green sandals, HABA! Surprised her hair didn’t have green strands! Lol, we already know its a GLO ad and we also know that the primary color is green(It doesn’t matter that you tried to use a different shade of green from the Glo green, we still saw what you did there). *sideeye* I don’t know why subtlety is a bit far-fetched for some brands(topic for another day) but yeah… enjoy further analysis below:
Humor /Emotional connect: I could definitely relate to Tuface and Juliet’s story, Tuface’ delivery from beginning to end was quite good to say the least.
Creativity: I like how they linked the 1999 situation to the present situation through a gesture, picture frame and a Polaroid picture. It all came together and made absolute sense for us watching it.
Icon/Memorable Lead character: Tuface killed this one, he definitely gave us 100 and we appreciate it, thanks a lot. He nailed it for me when he thought a lady dancing in his direction was coming for him, the sigh of relief from him was too believable! Lol
Catchy Jingle: No jingle, but background tune worked for the ad.
Did you get the general gist of the ad, or were you lost?: Yes, the ad was about re connection, which was brought to light by the two actors reuniting after a long time. ‘Some things are worth waiting for’, says the VO (voice-over) in the TVC. So, when you reconnect your old sim, you’d get 6k airtime… In other words, save/reconnect your old sim, it’ll be worth your while!
How often is your product/service reinforced throughout the Ad: Ha! Our eyes were green with envy literally at all the really nice accessories the actors had on! I think we all can agree that we knew it was a Glo ad.
Simplicity/Clarity: There was no ambiguity/confusion in any of the scenes, everything started and led to a logical conclusion as simply as possible
Overall TAB Rating: 7/10
Brand: Glo Nigeria
Tagline: Reconnect your Old Glo Sim and get 6k airtime