Nooooo, Not APCON Again!

APCON  aka  Allowing People Continue Over-hyping Nonsense

APCON  aka A Problematic Chain of Non-Performance

APCON  aka Advertising Progress Choked Out Now

APCON  aka A Poor Collection of Naysayers

Seriously guys,  who else is fed up of APCON and their tactics? I’m all for regulatory bodies and what they stand for but when these so-called regulatory bodies start taking the piss then they must be called to order!(plenty puns intended)

How can I apply for the vetting of advertising materials and you ask me to bring not one sample of the product I intend to advertise but 6 samples??? What exactly are you doing with 6 samples of the same product if 1 product would more than suffice? Oh wait, I know the answer, ‘THIEVERY’ pure and simple! We come to you to vet our materials and because those materials can’t run unless they’ve been vetted and approved by APCON, you then take advantage of the situation by exploiting us??

Each time I have to do an APCON application, I get an automatic mood change! You pay loads for a 16 hour vetting period and you receive it in 48 hours? Why on earth then do we pay for 16 hours? Another interesting thing about this APCON process is that if for whatever reason you re-apply for vetting of the same material, these guys still ask you to bring 6 samples of the same product, regardless of whether you’d previously given them before. Imagine that?

Have you ever been inside the room where they store all the products they’ve ‘obtained’ from agencies? You would think you walked into a departmental store yo! Sometimes the showcase gets too full that they have to put their ‘loot’ on the floor. LOL! I even hear that the staff share these items among themselves, but of course!

I guess the real question is, is this common practice or are the staff just taking advantage of the agencies? Who else has an APCON tale? Please share in the comments section below.