Posted in A TAB Original

#2 MEET THE BRAINS BEHIND-(Durex, Ensure, Glo pitch, FBNCA, FBN Trustees, Wakanow Christmas and MTN Business) Ads

Please tell us a little about yourself

Nancy, a graduate of Agricultural Engineering is a part-time idealist, half-time pessi-optimist, and full-time advertising copywriter.

Besides crafting and creating effective communication solutions for some of the best brands, she’s a closet dreadlock gypsy who desperately wants to be home, less. When she isn’t thinking of her next house address, she can be found writing, sometimes provocative pieces, travelling, and stalking people online; who knows she might have scrolled through your page.

How many ads have you written so far?

Does everyone besides me keep count? See ehn…there are levels to this. Should I count the ones that were approved but never ran? The ones that were rejected by clients? The ones that I disowned? Or the ones that never made it out of a review?  It’s not something I really think about. So I guess I don’t have the right answer.

 

What has been your most memorable one till date?

I have a couple of them: Durex, Ensure, Glo pitch, FBNCA, FBN Trustees, Wakanow Christmas and MTN Business.

 

How did the thought process go?

There has never been a formula to the creative process. Sometimes, if the muse god is in a splendid mood then the ideas come quickly (I call it the one-minute guy).  Other times, it’s a dry spell (I call this period, menopause) and this is the phase brainstorm sessions come in handy.

 

Did the client buy the idea immediately or was it a series of rejections?

Show me that client and I will quit my job to be a bus conductor.  I’ve had some that loved the idea from the first presentation, but after undue consultation (in my opinion) with other team members, the idea starts to look like something else (this child is not mine. I demand a maternity test). I’ve also had cases where it’s been one rejection after another after another and I just want to move on at that point- find a divorce lawyer and settle out of court.

 

How was the shoot in general?

It’s either a storm or a smooth sail. I always pray for the latter.

 

Were there any highlights and not so great moments?

Highlights would be the free food (kidding but not joking). Seriously though, it was seeing my script come to life.  Not so great moments would be the gruelling hours; I was at a shoot that lasted way into the night.

 

Are you pleased with the outcome of this ad?

Ermm…Can I plead the fifth?

 

What would you do differently, if any, with the next script?

I think it would be to get a director that can see beyond your paper; a director that is visually creative and runs with the idea. That’s my goal.

 

Please include links of work done

Please click the link below to view them;

https://www.behance.net/Nanciedru

And if you can’t be bothered, then please click these (Hint: it is still my page)

https://www.behance.net/gallery/34401321/Ensure-Education-Plan

https://www.behance.net/gallery/29371003/FBN-Trustees

https://www.behance.net/gallery/29371327/FBN-Loop

Posted in TABviews

Haha, awwww! Together with Flavour Ad from Knorr Cubes is Too Cute!

I practically smiled all through this commercial. Amazing what cooking, food and Knorr can do to/for us. Such a happy-go-lucky ad, well done to the team behind it!

Direction-100%

Acting/Actors– 100%

Cinematography– 90%

Story-line– Simple and straight to the point

Ad-Message– Very clearly spelt out

Humor– Definitely present.

Enjoy the ad below!

 

Source: YouTube 

Posted in Blog Share, Uncategorized

A copy, A Day! Solomon Tsitsuashvili Inspires Us This Morning

Copywriter of life! I need this type of inspiration o jare, this brilliant guy challenged himself to write an ad everyday for 365 days for different random brands based on their history and presence. Come rain, come shine, come drunk, come sober, no excuses yo! He has 127 more days to go!! Almost there, Godspeed Solomon.  Let’s enjoy some of his works below!

Very well done Solomon!

Clear

 

Snickers

 

Abc News

 

Air Canada - When Donald Trump Was Elected A President.

 

Toyota Prius

 

Heineken

 

Doritos

 

 

Facebook

Posted in TABviews, Uncategorized

Go Large Or Go Home! GT Bank Shows us How!

I talked about this 737 phenomenon sometime last year and my feelings are still pretty much the same towards this service. Now they have come out with a full music video for the campaign. Extremely catchy jingle, beautiful models, most especially the greyed-out woman, (who is goals by the way) , the burst of colors was so refreshing, the costumes etc.

It is easy to get lost in the visuals and jingle because it is really catchy, but it is important to note how they coined in the benefits and use of the 737 service in the jingle. I am a witness to 737, it is really that simple to use.

Direction-100%

Acting/Actors– 100%

Cinematography– 95%

Story-line– Simple and straight to the point

Ad-Message– Very clearly spelt out, or should I say ‘sung-out’

Humor– Definitely present. The bit where the guy was rapping, and then the guy in orange asked him what he meant! LMAO was really funny. Did you notice any other funny bits?

TAB Ad Rating: 9/10

737 has been tested and tried, and will still be in use for a long long time to come!

Enjoy the ad below:

Posted in TABviews, Uncategorized

Hmmm… Rich Uncle? Issokay!

Okay, I have read and re-read this write-up/tagline and I have the same reaction each time. Please see press release below, afterwards, kindly proceed to my two cents on this ad. Noteworthy: I have never used any other color but black to write before now, so…

Press Release

Imagine this.

You wake up on a Monday morning, dressed for work and the car won’t start. You somehow make it to the office. You check your email and they’re mostly bills. School fees, electricity, water etc. Where do you even start from? One couldn’t have wished for a worse start to the week.

So you try to get these bills fixed but it’s mid month, salary is still weeks away and they need to be sorted right away. They just can’t wait. But you know what’s worse? You don’t have a rich Uncle that lives in Banana Island who can solve your issues with just a phone call. So who do you really turn to?

Well, what if you didn’t need one. What if we told you those needs could be sorted like, right now ?

Introducing, Sterling Visa Credit Card – A Naira denominated card that’s here to solve those unprecedented needs, tailored just for you. All you really need is your salary account domiciled with Sterling Bank or open a fixed deposit account with Sterling Bank and you’re good to go. Like magic!

Sterling Visa credit card

 

My Two Cents

‘You wake up on a Monday morning, dressed for work and the car won’t start. You somehow make it to the office. You check your email and they’re mostly bills. School fees, electricity, water etc. Where do you even start from? One couldn’t have wished for a worse start to the week’.- Who exactly is waking up here please? A student? A working-class individual or? Okay let’s say its a student, is he/she doing a part-time job? That would explain the school fees, and other bills right? If it is a working class individual (PS: I hate that I am saying ‘working class’ individual’) but yea, could it be the children’s school fees? 

So you try to get these bills fixed but it’s mid month, salary is still weeks away and they need to be sorted right away. They just can’t wait. But you know what’s worse? You don’t have a rich Uncle that lives in Banana Island who can solve your issues with just a phone call. So who do you really turn to’?-  Let’s say its a working class individual they were referring to above, why would this person have an uncle in ‘Banana Island’ that will supposedly help with the bills? 

AND WHY AN UNCLE IN BANANA ISLAND BIKO? Can anyone explain this to me? Except this was based off some market research,(though that market research is quite suspect!), I am failing to fathom otherwise.

‘Introducing, Sterling Visa Credit Card – A Naira denominated card that’s here to solve those unprecedented needs, tailored just for you. All you really need is your salary account domiciled with Sterling Bank or open a fixed deposit account with Sterling Bank and you’re good to go. Like magic’!-  I don’t know about trying this service out sha. The ad put me off, unfortunately. 

You too can have a Rich Uncle, with Sterling Bank. Open a new salary account or business account with Sterling Bank and you don’t have to wait until payday to meet your pressing needs’- EPIC FINALE is all I can say!

 

If anyone uses it, come and drop comments on here please. Notwithstanding, I give them a C for generating talkability.  Definitely will generate a lot of conversation!

TAB Rating- 5/10

Source:Bella Naija 

Posted in Blog Share

Blog Share: Why Is Advertising Important to Businesses?

As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you can’t rely on a one-time announcement or word-of-mouth chatter to keep a steady stream of customers. A strong commitment to advertising is as much an external call to action as it is an internal reinforcement to your sales team

Promotion

The primary objective of advertising is to get the word out that you have something exciting to offer, says George Felton, author of “Advertising: Concept and Copy.” It can be anything from an upcoming entertainment event you’re promoting, a new product line you’re selling, a political campaign you’re managing, the expansion of an existing platform of services or officially hanging out a shingle for your first business. Whether your promotion takes the form of print ads, commercials, billboards or handbills, the content adheres to the rules of journalism by identifying who, what, when, where and why.

Awareness

Advertising helps to raise your target demographic’s awareness of issues with which they may be unfamiliar as well as educate them on the related benefits of your product or service. A popular example of this is the health care industry. If, for instance, a consumer watches a television commercial in which someone describes aches and pains that are similar to those experienced by the viewer, the ad not only identifies a probable cause but suggests a potential remedy or treatment option to discuss with her doctor.

Comparisons

Advertising invites your target audience to evaluate how your product or service measures up against your competitors, says Gerard Tellis, author of “Effective Advertising: Understanding When, How, and Why Advertising Works.” Demonstrations of household cleaning products are a good example of this because they provide compelling visual evidence of which product does a faster and more effective job of tackling stubborn stains. Political ads are another example of how advertising serves up side-by-side comparisons of the candidates’ qualifications and voting records for readers and viewers to make informed choices at the polls.

Retention

An ongoing advertising campaign is essential in reminding your existing customers that you’re still around, say Kenneth Roman and Jane Maas, authors of “How to Advertise.” In a troubled economy where so many shops, restaurants and companies are going out of business, maintaining a strong presence through regular ads, fliers, postcards, events and a dynamic website is invaluable for long-term relationships. This also serves to attract new customers who may not have been in need of your products or services when you first opened but are now pleased to have their memories jogged.

Morale

When people ask your employees where they’re working, the latter will likely feel better about their jobs if the reaction to their reply is, “Wow! I’ve heard a lot of great things about that store” instead of “Nope, never heard of it” or “Oh, are they still around?” Investing in an advertising plan keeps your business an active part of the conversational vocabulary and community buzz. This, in turn, gives your workers a sense of pride and emotional ownership in an enterprise that’s generating positive feelings and name recognition.

DO you have any other pointers? Please comment below. xoxo

Source: smallbusiness.chron.com

Posted in Uncategorized

Blog Share: Six stereotypes of women in Advertising

According to Karin Kihlberg, museum manager at The Museum of Brands, there are six stereotypes of women in advertising. She believes that the representation of women in advertising has shifted considerably: “At a time when gender balance is the subject of many a debate in the media, in business and more recently in government, we feel it’s important to look at the evolution of the female role model in advertising and how this feeds into our day to day lives”. See list below:

 

  • Domestic obsessive– Unnaturally energized by issues to do with home, often cleaning. Used to be referred to in the industry often as 2 Cs in a K
  • Selfless Nurturer– Self-sacrificing, maternal, subsumes own needs for those of others
  • Sex Object– The ultimate in one-dimensional desirability
  • Unattainable goddess– Physically perfect object of desirability but for women rather than men. Aspirational, unattainable and ideal
  • The Fraught Juggler-Busy working mum with too much to do. Frustrated and not happy
  • The Bit Part- Supporting or background character for the male protagonist(s). There to provide visual variety

Did we miss anything out? Or is this a fair enough representation of women? Please let us know below.

 

Source: Campaignlive.co.uk 

Posted in Uncategorized

Oh Airtel! How I Love Thee!

Guyssssssssss, this new set of Airtel Ads are the business!!! Whaaaaaa!

Direction-100%

Acting/Actors- 100%

Cinematography- 100%

Story-line- Did anyone scream, ‘I can totally relate!!!’

Ad-Message- Not lost at all!

Humor- Super funny, the security equipment scanner, ‘are you kill and die’ and the MOU bits got to me man!

These ads are just teasers o, can’t wait to see the reveal ads! Well done guys, keep the ads coming!

Enjoy below

 

 

Posted in Diary of an Adgirl

Oh No, Greatest Goof Ever!

Dear Diary,

I’m so embarrassed right now, I did the worst thing ever in the world of Account Management! I sent a job to my client without going through it in full details!I know I know! How could I have done that?!? I feel like I’m being punished by the ‘client god’ for constantly being on the prowl and looking out for client blunders that I can call out! Fair play, right? I actually received a stinker from my client yesterday evening, I contemplated opening the mail before shutting down for the day and I eventually gave in and opened it! Oh boy, I read and re-read the mail hoping that each read would give me something different, show me something different, a little glimmer of hope that it wasn’t my fault, Alas! I shut-down and thought about that mail throughout the night. I woke up tired but ready to face my day, said a quick prayer and arrived at the office.

I settled into work and began to form replies in my head. I must have typed and deleted a few times before I finally sent the mail responding to my client. The thing is, you can’t come across as too apologetic and at the same time you dare not sound too proud either. Finding the right balance is KEY! I started off by exchanging pleasantries and then apologized for the ‘goof’ and then assured my client that all would be rectified. Oh, before the email I called and sent an SMS apologizing and reassuring that all will be well. I hate situations like this but at the end of the day, we all live and learn.

The situation is still being remedied, I accept full responsibility for what happened and will work tirelessly to make sure this never happens again, so help me God, Amen!

Has anyone had any similar experience? How did you handle it? Please share below in the comments section.

Xoxo, TAB Girl